Entry Title: "
Category: Professional, Product
Designer(s): Lauren Busto
The LOCAL bike, a stylish and functional utility bike, is a new approach to modern living; traditional bicycles can no longer accommodate everything we need to take with us to work and play. The LOCAL bike understands that you have bags, or kids, or surfboards to carry wherever you go. As the needs of our lives evolve, LOCAL bike is there to ensure we can still enjoy riding a bike.
The project emerged out of the Oregon Manifest design challenge that brought together a custom bike builder and a global design houses to rethink bicycle design for a new generation. fuseproject partnered with local bike builder Jeremy SyCip to create LOCAL.
We focused on designing a useful tool for a local life, which meant re-imagining the traditional definition of the cargo bike. Existing cargo bikes are large and heavy, with extended front designs that are intimidating to new riders and potentially disconcerting for carrying precious cargo. Also, Because the LOCAL is meant to allow riders the same comfort and convenience they get with a car, we needed to ensure the bike would fit with many types of lifestyles.
An iconic design and integrated safety mechanisms ensure that anyone, from soccer mom to cyclist, will feel comfortable with the LOCAL. It is the bike version of the practical pick-up truck and provides sustainable transportation you can live with. The sturdy, flexible front platform carries the groceries, surfboards, lumber and kids, creating an ideal vehicle for a self-powered life. While it , the LOCAL bike is not as bulky as existing cargo bikes. It is as comfortable to ride
We found innovative solutions for load placement and steering options, ensured you could secure all kinds of cargo and relieve the hassles usually associated with taking a bike out for the day. We integrated some key elements in the bike: locking, lighting, bags and even music with our wireless JAMBOX speaker! These are things that we would otherwise have to carry separately, but now LOCAL has a place for each. Finally, for a safe, easy and clean grease-free experience, we are using a Shimano "Alfine" internal hub with 11 gears with front and rear hydraulic disk brakes.
So go ahead and explore your neighborhood, we are doing the same with ours. And if we find cool stuff out there, now we can always bring it home with us on our LOCAL