Entry Title: "
Category: Professional, Product
Designer(s): Florence Baitinger
Gobi is a personalizable, reusable Bottle.
It is eco-designed (preventive LCA), made in France and BPA free.
It is the first reusable bottle that was specifically designed to integrate easily into an office or urban
realm to fight against the use of disposable cups and bottles in everyday life.
It is a B2C and B2B product. Consumers buy it directly or are equipped with it by their employers.
Gobi has its own community : www.begobi.com where users meet, share their personalization ideas
and pictures and follow the amount of waste collectively prevented. Businesses, NGOs and public organizations have their own page on begobi.com.
Gobi also has its own non-profit project called Eaupen, a geo-locator of water points available to the public to make it easier to
refill any reusable bottle in cities.
Eco-conceived, portable and fun, it has been thoughtfully designed to be easily filled, carried, cleaned,
re-used and customized. The cap with an integrated handle makes it easy to clip on a strap or carry your Gobi with your
forefinger. Immersed in the flask, the card and its picture or photo will be, depending on the level of water, more
or less amplified by the magnifying-glass effect of the water. Gobi offers a new way of drinking water throughout the day, more ecological, cost-effective and creative
than using disposable cups and bottles.